April to early July
in 90 days
between July and October
Grain cutting cleaning
8 hours after harvest
oh oh oh!
Green Giant is a great example of a brand who have accelerated their CSR strategy to build a purposeful brand and competitive advantage. As a brand, Green Giant reconnects with its DNA, its roots and its quality promise which it has held for more than 40 years.
We’ve made the strategic decision to celebrate all the good the brand is achieving and to go even further, with our ambition to be the Greenest brand of the category. After all, we do have Green in our name!
From July 2022, the brand re-engaged with consumers with a refreshed design across the range, and with an innovative traceability system that elevates transparency and trust.
What does that mean?
Our Green Giant consumers will have the opportunity to access a full traceability map from “crop” to “can” by scanning a QR code printed on the label. Green Giant will be the first brand in its category in the UK to propose such a level of information to the consumer.
From 2020 as well, Green Giant is engaged with its cooperative Euralis in piloting a new project to reduce the water consumption during the corn harvest.
THE CONCEPT: The use of satellite imagery to identify the variability of plant development and the level of soil irrigation in order to make the right decisions and adapt irrigation accordingly.
All our products are packaged in steel boxes or 100% recyclable glass jars and, to help our consumers, we display the eco-responsible logo.